One Day. One KU., KU Endowment’s annual Day of Giving campaign, is in its fourth year. This year was our largest fundraising effort ever, despite the pandemic.

My role included: campaign branding; website design and development; co-managed website with our digital media strategist; designed and created website graphics and social media graphics, developed the digital toolkit for other schools and units to use; designed advertising and marketing collateral; designed giveaway premiums. On the day of the campaign, I was part of the team in the command center working with social media channels, creating graphics on the fly, and delving into the backend of the website when needed.